Literaturnachweis - Detailanzeige
Autor/in | Arnold, Stephen |
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Titel | Electronic Information on CD--A Product or a Service? |
Quelle | In: Online, 11 (1987) 6, S.56-60Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Comparative Analysis; Information Services; Marketing; Optical Data Disks |
Abstract | Discusses the dual nature of EIPs (electronic information products), which display characteristics of both tangible products and intangible services. Differences between products, services, and EIPs are summarized in table form, and several advantages of and reasons for purchasing CD (compact disc) products are presented. (MES) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |